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Walmart returns to TikTok for beauty-focused shoppable livestream

Dive Brief: Walmart is planning its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chains "Spring Shop-Along: Beauty Edition" will let viewers order products directly from Walmarts TikTok channel starting at 9 p.m. ET on March 11, per a company blog post. LOréals Maybelline and NYX Cosmetics brands, Bliss, The Lip Bar, Kim Kimble and Marc Jacobs fragrances will be among those demonstrated by creators during the 60-minute interactive tu...
Walmart Tiktok Gabby Morrison Marc Jacobs Kim Kimble Facebook Instagram Dive Brief

Ikea deals out digital card game on Instagram to fight domestic work inequality

Dive Brief: Ikea created a digital card game for Instagram Stories that addresses gender inequality in household work, an issue exacerbated by the coronavirus pandemic, according to an announcement. Dropping in conjunction with International Womens Day, FiftyFifty was developed with relationship expert Jennie Miller and designed to inspire honest conversations between couples, housemates, friends and co-workers. The games concept stems from findings that women are doing up to three times as muc...
Jennie Miller Zara Larsson International Women Day Procter Gamble Dive Brief Instagram Stories

Best Mobile App development companies in Abu Dhabi, UAE

Brillmindz Technologies: Brillmindz was founded in 2011 and is one of the most trusted companies in web and custom software development. With the ever-developing digital age, their effort is more to make significant app innovations from which their company will be noticed by their target audience. Brillmindz has delivered 400+ Web Applications with 150+ Apps and Games in Android, iOS, BlackBerry, and Windows, etc. Consagous Technologies: Consagous Technologies is one of the promising companies...
New York United States United Arab Emirates Abu Dhabi Abuz Aby Ar Vr Development

Best Buy Health, Apple partner on health tech tools for older consumers

Dive Brief: Best Buy Health has released multiple health and safety tools for older adults via Apple Watch, the company announced Wednesday.  To access Lively Health & Safety Services on an Apple Watch, users must have the Lively app and a Lively Health & Safety Plan. The Preferred Health & Safety package has various features, including: Urgent Response, which connects customers with agents to assist in emergencies; Urgent Care, which lets users speak to a registered nurse or board-certified d...
Corie Barry Rite Aid Health Safety Lively Health Safety Plan Lively Health Safety Services Health Lively Safety

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Report: Streaming services push media spending surge - Content Marketing

Report: Streaming services push media spending surge Consumers may have cut back on eating out and even typical clothing/apparel purchases in 2020, but they didnt cut back on entertainment. That is a key takeaway from new PQ Media data, which shows a 6% increase in consumer media spending (global) for the year. Much of that spending increase was focused on audio/video streaming and gaming soft- and hardware. The global spend hit $2.01 trillion for 2020. Prior to 2020, consumer media spending wa...
Patrick Quinn E Commerce Mobile Commerce Mobile Marketing Mobile Streaming Trends Pq Media

Study: 59% of US shoppers see Amazon Go as a threat to Walmart

Dive Brief: Amazon Go stores are a fraction of the size of a Walmart Supercenter or Kroger, but 59% of U.S. shoppers see them as a "threat" to major grocers, according to new survey findings from research platform Piplsay. The nationwide survey, which was conducted between Feb. 19 to Feb. 21, garnered more than 30,000 responses. While only 28% of respondents said they had gone to an Amazon Go, most of them said their visit was a positive experience, with 54% saying it was "excellent" and 35% ca...
Bill Bishop Circle K University Of Houston Dive Brief Walmart Supercenter Amazon Go Like

Fabletics releases fitness app

Dive Brief: Fabletics introduced its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content, the company announced Thursday. Fabletics VIP members can access the app as part of the program, but nonmembers must pay $14.95 per month. The app offers apparel discounts in exchange for achieving fitness goals and also integrates playlists with Spotify. The activewear brand has also partnered with Hydrow, the company behind the at-home rowing machine, with live and...
Adam Goldenberg Dive Brief Fabletics Fit Mobile Commerce Corporate News பண்படாமனித இயல்பு கோல்டன்பெர்க்

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