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Essie, ModiFace debut AR nail polish try-on tool

Dive Brief: As the importance of virtual try-on continues to grow with the rise of e-commerce, nail brand Essie has partnered with ModiFace to create Essie on-hand, a virtual try-on salon that lets users test Essie nail polishes, the company announced on Friday. Using camera technology, the web-based tool virtually applies polish on users hands by tracking nail shape and movement of fingers through the back-facing camera. The tools AR application and color depiction allow users to visualize ho...
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BJ's Wholesale Club releases new app features

Dive Brief: BJs Wholesale Club has released new features on its app to simplify the consumer shopping experience, the company announced on Tuesday.  The BJs app homepage now allows users to reorder their previous purchases, use digital coupons and access its delivery and pickup options. The retailer offers same-day delivery, buy online pick up in-store and curbside pickup, the company said.  Members can create grocery lists in the app, find local club locations, view BJs Gas prices and check ...
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Want a pandemic-friendly way to try on makeup? There's an AR solution for that.

Share it High-touch services uniquely found in beauty stores like rows of concealers, eye shadows and lipsticks for customers to swatch on the back of their hands now sit empty to prevent the possible spread of the coronavirus on surface areas.    Much like last year, though, customers can still buy and try on makeup. But, in true pandemic fashion, its done through their mobile devices thanks to augmented reality features.  "The use of AI and AR in beauty has, all of a sudden, become a much...
Marjolein Jonker Michelle Evans Euromonitor International Digital Consumer Perfect Corp Digital Consumer Survey

Apple Pay to accept Bitcoin via BitPay cards

Dive Brief: BitPay, a Bitcoin and cryptocurrency payment provider, announced that U.S. cardholders can add their BitPay Prepaid Mastercard to Apple Wallet, making it more convenient to purchase everyday items using the cryptocurrency payment service, according to a Friday press release.   BitPay Prepaid Mastercard holders can use Apple Pay to make in-store, in-app and online transactions, per the release. The company also said it will begin supporting Google Pay and Samsung Pay later this q...
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Perfect Corp. releases AR eyewear try-on tool

Dive Brief: Perfect Corp. has moved beyond its usual beauty space and developed software that creates augmented reality 3D glasses from product imagery. The technology allows wearers to try on glasses virtually from online product catalogs, according to the companys Tuesday announcement. Perfect Corp.s software uses three product images to generate a live camera 3D virtual rendering. The tool enables brands to add reflections to lenses to improve the products aesthetics and create an interactiv...
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Expert: How the iOS 14 update will impact merchants, brands - Mobile Marketing

Apples latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they use to serve relevant advertising. We asked a digital expert to weigh in on the changes.
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Global B2B Mobile Commerce Market 2020- Share, Size, Research Report, Growth Trends, Revenue, Segmentation | Companies like Retalo, Handshake Corp., DreamingCode, Contalog, GoECart, Insite Software, etc. – KSU

The report attempts to offer high-quality and accurate analysis of the Global B2B Mobile Commerce Market, keeping in view about the current market sce
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Reports: App spending skyrockets - Mobile Marketing

Reports: App spending skyrockets Consumers may have tightened their spending belts in a general sense through 2020, but when it comes to app spending, they didnt hold back. According to new data out from Trading Platforms both app downloads and app spending saw significant increases as consumers locked down - and logged on. For a clearer view of what happened with app spending in 2020 its important to look back to before the pandemic. According to Trading Platforms, global consumers spent about...
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