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A long-planned shift in how people’s information may be used online is having a dramatic impact on internet companies that have spent years building businesses around selling ads.
Meta’s stock prices plunged after the company reported that Apple’s privacy features would cost it billions this year. It’s not the only tech giant to take a hit.
Following the introduction of a new bill that aims to put an end to targeted advertising altogether, various stakeholders and industry bodies including the Interactive Advertising Bureau have voiced their opposition, arguing that such a bill would damage businesses large and small.