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From a new mum who 'failed miserably' to beauty tech startup founder: Mugdha Hedaoo launches the world's first personalised liquid lipstick dispenser

When Mugdha Hedaoo moved to Singapore in December 2012 as a trailing spouse with a four-month-old in tow, she found the first couple of years especially difficult. Used to having a career of her own in India, she now didn’t have a job, was in an unfamiliar country and a new mum with no support system. She did eventually find...
Mugdha Hedaoo Goplay Cosmetics Moisture Drop

[video] GoPlay Cosmetics Promotes Playing with DIY Liquid Lipstick

[video] GoPlay Cosmetics Promotes Playing with DIY Liquid Lipstick February 15, 2021 Contact Author Michele Behrens Close GoPlays Lipskit is a makeup tool that lets consumers create any lip color instantly. Sponsored   GoPlay Cosmetics, a Singapore based beauty startup, is working on a range of DIY color cosmetics and has debuted its first product on the market: Lipskit—a liquid lipstick dispenser. This product allows the user to create any lipstick color at home within 20 sec. A...
Goplay Cosmetics L Oreal Beta Launches Sur Mesure Powered Moisture Drop Isoprene Copolymer Silica Dimethyl Silylate

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