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The company that sells some of the popular fuzzy drinks like Coca-Cola, Fanta and Sprite, refranchised some of its territories in the country to third party bottlers. 

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This strategic move reflects Coca-Colas efforts to optimise its regional operations through collaboration with local partners., , coca cola, Bottling Operations, india

The Coca-Cola bottling operations in these territories will now be owned by Kandhari Global Beverages, SLMG Beverages and Moon Beverages respectively

Coca-Colas bottling arm HCCB announces refranchising of operations in select territories in India to three existing franchise bottlers, Moon Beverages, SLMG Beverages, and Kandhari Global Beverages. Hindustan Coca-Cola Beverages (HCCB), a subsidiary of Coca-Cola, is transferring bottling operations in three territories. The strategic business transfers aim to bring scale and contiguity to the business, accelerate the Coca-Cola system, and allow Coca-Cola to focus on brands and strategy.

India Business News: Soft drinks maker Coca-Cola on Friday said it will transfer bottling operations of the company to local partners in three regions. Coca-Cola's bottlin

Re-franchising of bottling operations is focused on streamlining the supply chain in the region and raising the bar on execution.

Coca-Cola announces refranchising of bottling operations in select territories in India to three existing franchise bottlers, Moon Beverages, SLMG Beverages, and Kandhari Global Beverages. Hindustan Coca-Cola Beverages (HCCB), a subsidiary of Coca-Cola, is transferring bottling operations in three territories. The strategic business transfers aim to bring scale and contiguity to the business, accelerate the Coca-Cola system, and allow Coca-Cola to focus on brands and strategy.

The northeast market and some areas of West Bengal will be owned and operated by Moon Beverages, which currently has franchise operations for Delhi and Uttar Pradesh. Sanjeev Agarwal, chairman of MMG Group and promoter of Moon Beverages, also operates McDonalds in northern and eastern India. The Rajasthan market will be owned and operated by Kandhari Global Beverages which comprises Enrich Agro Food Products and Kandhari Beverages.

Ondc: The integration took place through SellerApp, which will provide order management and inventory tracking while helping sellers identify trends and patterns of the beverage market segment. With this integration, the company aims to access a vast consumer base in the digital commerce arena while ensuring the availability of its products worldwide.