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Gordon, Chiz: Give new tourism slogan 'Love the PHL' a chance

PHILIPPINE Red Cross Chairman and CEO Richard Gordon, whose stint as Tourism Secretary gave birth to the famous “WOW, Philippines!” branding, has expressed support for the government’s new, albeit controversial tourism slogan: “Love the Philippines.” Gordon, who launched and popularized “WOW Philippines” during his term as chief of the Department…
Richard Gordon Francis Escudero Pacific Asia Travel Association United Nations World Tourism Organization Department Of Tourism Cross Chairman

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DOT bares new tourism slogan…but do you love it? | Ma. Stella F. Arnaldo

FROM declaring to the entire world “It’s More Fun in the Philippines,” the Department of Tourism (DOT) is now seemingly imploring tourists to “Love the Philippines.” The DOT unveiled the  new tourism slogan and brand campaign to select guests on Tuesday during its belated 50th anniversary celebration at the Manila Hotel tent.…
The Philippines Christina Garcia Frasco Ramon Jimenez Jr Marcos Jr Ferdinandr Marcos Jr Department Of Tourism

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