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YOU cannot change my mind on this: When someone says “Malaysia”, I will immediately think, “Truly Asia.” This is how effective Malaysia’s tourism campaign has been (to me, at least). The “Malaysia, Truly Asia” campaign was launched in 1999 and while a new logo and slogan will reportedly be revealed…

The President expresses confidence in the tourism secretary, saying 'she knows what to do, what she has done so far inspires confidence that she will fix the problem'

Senator Manuel “Lito” Lapid expressed his belief that whatever tourism campaign slogan is used by the Philippine government, it still delivers the same message and appeal.

Senator Lito Lapid on Thursday suggested using a mix of the former and the latest tourism slogans for the Department of Tourism’s (DOT) new campaign.

Stella Arnaldo SO what’s in a tourism slogan? Well, if you’re like New York, their long-running “I ❤ New York” campaign adopted in 1977 brought them almost 67 million visitors in 2019, prior to the pandemic, from 17 million in 1978, a year into that tourism campaign. To this day,…

DOT terminates the US$900,000 contract with ad agency DDB Philippines; critics blame the local government for the fourth such tourism campaign debacle to make headlines.

The Philippines’ Department of Tourism (DOT) recently fired the advertising firm that used videos of other countries for its controversial “Love the Philippines” campaign. Background info: The DOT reportedly agreed to pay 49 million Philippine pesos to advertising firm DDB Philippines to rebrand its tourism marketing campaign. DDB Philippines came up with the slogan “Love the Philippines” to replace the DOT’s popular, award-winning campaign “It&...

Much ado about tourism slogans Asia News Network (ANN) is the leading regional alliance of news titles striving to bring the region closer, through an active sharing of editorial content on happenings in the region.

THE new tourism slogan “Love the Philippines” and its controversial video using stock footage of foreign sites, apparently made its debut in Cambodia, not in the Philippines. This was revealed by Indonesian Tourism and Creative Economy Minister  Sandiaga Uno in an interview published by the Jakarta Globe on July 4,…

DDB Philippines was accused of using stock videos of other countries for a commissioned video meant to promote the Philippines