Morgan Single Source News Today

Single Source delivers an atlas of truthful, concrete networks between and within target customers. Connect purchase behaviour to media preference. Put ad awareness in the context of lifestyle goals. Correlate specific product attitudes to credit cards, technology adoption, or ‘No Junk Mail’ stickers. Explore. Discover. Know.

The latest research from Roy Morgan shows Melbourne has regained top spot as the preferred holiday destination, knocking the Gold Coast off the top spot.

Cinema attendance in Australia has increased rapidly over the last year with Australian women powering the increase as pandemic restrictions finally ended. Over 11.6 million Australians aged 14+ visited a cinema in the year to March 2023, up by over 2.7 million (+11%) on a year earlier when there were still many pandemic-era restrictions.

Cinema attendance in Australia soared during the early months of 2022 as blockbusters such as Spiderman, Batman and Uncharted drew audiences back in droves. Importantly for Australia’s cinema houses it has been the high-value premium consumers who are the vanguard driving this return to cinemas.

20 May 2021 Working Aussies have an estimated 174.9 days of annual leave burning a hole in their pockets, according to new research from Roy Morgan. So looks like it’s time to start tempting your clients with their dream domestic getaways. The number is a record high total of accrued annual leave and represents an increase of 23.7 million (+15.7 per cent) on the 151.2 million days of accrued annual leave Australians had available prior to t...

Roy Morgan & EngageTV launch Connected TV postcode targeting April 29, 2021 10:44 A new partnership between Roy Morgan Research and Switch Digital’s Connected TV (CTV) platform EngageTV will offer postcode level targeting for advertisers in Australia. Roy Morgan’s Single Source consumer data will be integrated with EngageTV, marking the first time that marketers and agencies will be able to target audiences in specific postcodes. Now with Roy Morgan’s Single Source consumer data, which i...

Roy Morgan Research EngageTV partners with Roy Morgan Country: Sydney 29 April, 2021: Roy Morgan Research and EngageTV announce today that they have partnered to integrate Roy Morgan’s Single Source consumer data with Switch Digital’s Connected TV platform, EngageTV. The exciting partnership will give marketers and agencies the ability to target thousands of audiences of...