Regulation in place. ethan is associate professor of management the university of pennsylvania and the academic director of morton interactively joins me now. ethan, thank you so much for coming on today. one of the areas governor newsom said he is okay some guard rails and ai is in politics with a the political campaigns researching the use of deep fakes. how is he trying to strike this balance between not trying to over regulate but limiting the harm that comes with ai? they re all try to figure it out. every indication is ai is a general-purpose technology in one of that rare once in a generation technologies changes a lot about how we live and work. that means we don t know everything it does. but think of it with the harms are going to be some and politics with deep fakes and things like that a long time for innovation to figure out what this can differ good for scientific research for work.