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Opportunities and challenges in mental health advocacy Cognitive health is a concern for all consumers, from the working mum to the elite athlete, and nootropics are a trending natural solution for those looking to supplement their cognitive energy.
But Joe Welstead, CEO and founder of Motion Nutrition, a brand that sells nootropic supplements, isn t jumping on any trends.
Instead he creates products with clear health targets which appeal to a broad spectrum of consumers, and he markets the products through research into the perceived and actual benefits that his customers feel.
In this podcast, NutraIngredients Section Editor Nikki Hancocks speaks to the entrepreneur about the thought process behind his products and asks his opinions on mental health hazards potentially being pushed by the health industry.
Cognitive health is a concern for all consumers, from the working mum to the elite athlete, and nootropics are a trending natural solution for those looking to supplement their cognitive energy.