Multi Source Attribution Model News Today

Wednesday, February 24, 2021 In our last post, we described how the internet has led to changes in the consumer purchase decision journey. In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and the impact of these trends on litigation. Many firms have attempted to adopt an omnichannel experience in response to signific...