Out-of-home advertising rides on Asian pop stars
Published February 28, 2021, 8:00 AM The out-of-home (OOH) advertising platform, which was among the hardest hit sectors during the height of pandemic, expects to start to recover this year with new trends emerging and brands riding on the popularity of celebrities, particularly Asian or K-Pop stars. Raoul Buencuchillo, president of one of the country’s leading OOH firm HDI Admix. “The entire industry of out of home media was really badly hit last year, but the start of 2021 looks very enco...
Metro Manila Philippines General Raoul Buencuchillo Peter Chia Metro Manila Development Authority Multi Touchpoint Plan
Source: mb.com.ph