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Hispanic Marketing NowFront™ Launched By The Center For Multicultural Science
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MANHATTAN BEACH, Calif., April 8, 2021 /PRNewswire/ On April 22, ahead of the newfronts and upfronts, the Center for Multicultural Science is hosting its second virtual Hispanic Marketing NowFront,™ a media-agnostic, customer-centric research presentation on how brands can drive advertising ROI with U.S. Hispanics.
The virtual NowFront™ will feature a new advertising model that can help advertisers be more effective and efficient with the largest ethnic group in the country. Using data science, we found that nativity, not language, is a better predictor of what Hispanics consume in media, says Dr. Jake Beniflah, author of the study and founding Executive Director of the Center for Multicultural Science.