Marketing's Identity Crisis – Why It's Time To Sharpen Your Data Strategy For The Future
Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them.
Emma Delserieys Annual Marketing Nielsen Identity System Digital Ad Ratings Multitouch Attribution Audience Targeting
Source: thedrum.com