Music Preference News Today

Researchers from the University of Cambridge have found universal correlations between musical preferences and personality traits.

Harvested data from facebook users. >> reporter: it was collected before the election. that one research firm went on to help the trump campaign better target voters online. >> personality quizzes, weve all seen them on facebook. >> reporter: the way they got the data was simple, through a personality quiz app taken by 100,000 facebook years. >> we were able to form a model to predict the personality of every adult in the united states of america. >> reporter: music preference, gender, demograph...