Organic matter
According to a study conducted on organic food product firms in the city by researchers from Gandhi Krishi Vigyana Kendra (GKVK), there has been an increase in the number of such stores over time, indicating a change in consumer preferences and the rising demand for organic products.
Vigyana Kendra Gandhi Krishi Mysore Journal Of Agricultural Sciences Mysore Journal Organic Stores Organic Food Product
Source: indiatimes.com