Name Killer News Today

Here. >> reporter: thats when they launched the brand. they put daves picture on the wrap somewhere called it "daves killer bread" and printed his whole story on the back. >> if i had not suffered i can safely assure you that you would not be reading the label on a loaf of my killer bread. a whole lot of suffers has transform an ex-coninto an honest man doing his best to make the world a better place. >> reporter: one group, however, that did not love the story, the marketing group hired by the ...

What kinds of things should you look out for? >> thats interesting. ill reverse that. if youre an ex-offender and youre out, i probably wouldnt make it the first thing i say but be very natural about who you are with any business in america. you can talk about your background. do not hide the fact youve been in prison. if you volunteer the data up front youll probably have a good chance of being successful. >> this segues into the issue the marketing person had and we were talking about this bef...