Name Worth News Today

Mike tobin is live in chicago. hi, mike. >> reporter: hi, eric. thats really it. its all going to boil down to whats a name worth, whats a name and image when you have the highest popularity or q rating of any athlete in the world? that is why the greatest basketball player in history is back in chicago arguing that the now-defunct grocery chain owes him $10 million. he showed up at the dirksen federal building about a half hour ago. security made him show id. the question is not whether they us...