Adland backtracked on its DE&I commitments in 2023
From Bud Light and Target to KFC and Zara, many of this year’s most divisive moments in advertising were attempts at diversity gone wrong.
Source: mmm-online.com
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Why oil and gas companies are tapping influencers to clean up their image | Analysis
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
Source: campaignasia.com
Nearly five months after Bud Light's botched Mulvaney partnership, trans influencers — and brands — are still feeling the impact
The Bud Light Dylan Mulvaney controversy continues to have ripple effects on LGBTQIA+ creators.
Source: mmm-online.com
All the ways Shein's influencer tour went wrong | Advertising
The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work.
Dani Carbonari Franchesca Ramsey Krishna Subramanian Ben Jeffries Natalie Silverstein Tiktoker Destine
Source: campaignasia.com
How Bud Light's abandonment of the trans community could influence Pride | Marketing
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
Source: campaignasia.com
Advertisers are struggling with Instagram's TikTok clone, Reels
Reels – the short videos that Facebook and Instagram are pushing – are getting more popular, parent company Meta Platforms Inc says. The hard part will be turning that attention into advertising revenue.
Source: thestar.com.my
Spring 2022 Children's Announcements: Publishers F-L
Check out our comprehensive A-to-Z listings of publishers’ spring offerings for kids and teens, and more, in our Spring Announcements issue.
Source: publishersweekly.com