Beer sales have lost their fizz - with Americans drinking around 2 billion fewer last year than normal. Boycott of Bud Light over its campaign with a transgender influencer a key factor.
Industry leaders say beer could use some love in 2024. Shipments of the long-
popular brew in the U.S. fell more than 5% during the first nine months of 2023, according to industry tracker Beer Marketer’s Insights. At the National Beer Wholesalers Association’s annual convention in October, Chairman Gordan Green said
It was a tough year for beer in America with other big brands also driving sales declines. Here are some of the factors beyond Bud Light’s controversy that have impacted the industry.
Americans are currently drinking the lowest amount of beer since the 1990s, according to the latest data from the Beer Marketers' Insight (BMI) report.