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Indian Jeweler Wins Praise for Transgender Ad April 20, 21 by John Jeffay (IDEX Online) - A ground-breaking jewelry ad that follows a young Indian boy as he transitions to a woman, with his familys support, has been widely praised. Milestones in her journey are accompanied by gifts of jewelry from the anklets a nd earrings she receives as a child to a joyous wedding ceremony. The one minute 40 second video, entitled Pure as Love, is a marked departure from traditional heterosexual wedding nar...

Bhima Jewellerys Pure as Love ad traces the journey of a transgender woman through jewellery Share Via: This utopian jewellery ad is bereft of glamorous close-up shots of the products and aims to be a tale of acceptance. A jewellery ad has caught the Internet’s imagination and, for once, not in a bad way. Animal’s latest ad for Bhima Jewellery, titled Pure As Love, features the story of a transgender woman. The ad traces the journey of her transition from man to woman – with jewe...

The brand wants to communicate that they have jewellery for every choice, and they serve without discrimination. The ethos of inclusivity and that all identities are valid is reflected in the ad film. The campaign is conceptualised by creative agency Animal

The Internet Is Overwhelmed By Ad That Captures Transwomans Journey The Internet Is Overwhelmed By Ad That Captures Transwomans Journey For its latest campaign, titled Pure as love, Kerala-based Bhima Jewellers chose to showcase and celebrate the journey of a transwoman. Updated: April 17, 2021 1:51 pm IST The advertisement by a jewellery brand has sparked a buzz on the Internet for all the right reasons. New Delhi: An advertisement by a jewellery brand has sparked a buzz on the Internet f...