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Nbcuniversal Mark Marshall News Today : Breaking News, Live Updates & Top Stories | Vimarsana

TV Ad Sales Leaders: Meet the Key Upfront Execs

TV Ad Sales Leaders: Meet the Key Upfront Execs
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CES 2024: NBCU Intros New Tech Tools At Center Of Ad Transformation

What’s a major media company supposed to do to grow its linear TV business and streaming? NBCU offers up One Platform Total Audience. What does this mean for brands?

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Netflix s Peter Naylor on the Shift to a Virtual Upfront

Plus, the ‘happy ripple effect’ of having its ad-tier news boost the company’s stock.

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WBD s Jon Steinlauf on Holding an Upfront Sans Stars, CEO

The ad sales chief also talks Max strategy and why he’s much more confident about this year’s talks.

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YouTube s Sean Downey on NFL Sunday Ticket and Upfront Talks

The company had one of the only presentations that wasn’t affected by the writers strike.

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