Advanced Tech Expands TV eCommerce Horizons
In today’s digital age, the television screen has become a gateway to commerce possibilities, ushering in the era of TV eCommerce.
Source: pymnts.com
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One Platform Total Audience from NBCU
In advance of the Consumer Electronic Show (CES), NBCUniversal has unveiled how it says it is redefining cross-platform, audience-based advertising for the medi
Mark Marshall Consumer Electronic Show One Platform Total One Platform Global Advertising One Platform Total Audience
Source: advanced-television.com
NBCUniversal New One Platform Total Audience Launch at CES 2024 – The Hollywood Reporter
NBCUniversal launched its new One Platform Total Audience product at CES 2024.
Source: hollywoodreporter.com
CES 2024: NBCU Intros New Tech Tools At Center Of Ad Transformation
What’s a major media company supposed to do to grow its linear TV business and streaming? NBCU offers up One Platform Total Audience. What does this mean for brands?
France General Nbcuniversal Mark Marshall Jimmy Fallon Consumer Electronics Show Global Advertising Paris Olympics
Source: forbes.com