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BBD Perfect Storm’s ‘specialist male division’ New Macho is devoted to looking at new ways of presenting the male experience in advertising and marketing

Heroic male superheroes single-handedly winning battles and the hand of the girl. Cartoon-ish political leaders and influencers depicting how a “real man” shoul

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Work set to launch this summer.

I think you need to see a specialist Tony Quinn, Chief Strategy Officer at BBD Perfect Storm introduces the agency’s new offering Perfect Storm Health and explains why being a specialist in purpose has never been more important. Tony Quinn, BBD Perfect Storm Chief Strategy Officer Share Bandwagons. We love to jump on them. Us: marketers, agencies, consultants alike. There’s nothing we like more it would seem. ‘Oooh, that looks bright and shiny, let’s jump...

Nick Dutnall, formerly MD of Aesop, will lead the specialist proposition as managing partner.