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Said i didnt think anything about it. i dont think its a big deal. its a marketing strategy to say, look, we are going to be good gatekeepers of solid information, that what we give you is factual. this is part of a new branding campaign from those higher up. they didnt seem that worried about it. >> but the thing is, ben -- let me jump in on that. >> sure. >> absolutely. if those anchors have no problem wit, thats fine for them. what about the people watching? they have no idea they are being f...