What's Next in the Ad Tech Vendor Tussle?
Programmatic experts explain the focus shift to identity and supply chain optimization.
Source: adweek.com
📰 Nextech Summit News
Nextech Summit News Today
Fast, Ad-Free News Updates
Stay updated with breaking news from Nextech Summit. Real-time updates on events, politics, business and more.
Evolving Social and Performance Marketing Targetin
Advice for marketers struggling to tackle a cookieless digital environment.
Source: adweek.com
Rhonesha Byng, Lisa Torres: Making Equitable Media Landscapes
The leaders of Her Media and Cultural Quotient explain what marketers can do to create a better future.
Source: adweek.com
Brands Must Stop Putting Retail Media in a Separate Silo
Experts explain how to navigate and gain an edge.
Source: adweek.com
The Key to First-Party Data Collection
To harvest first-party data, The Times got back to basics, using an old-school advertising tactic to hear directly from their audience.
Source: adweek.com
Mondelez Brands Is Ready for a Cookieless Future
Preparing for a cookieless future
Source: adweek.com