Nick Snelling News Today

Written by Nick Snelling, illustrations by Dean Mortensen. Bad news just in: Creativity is no longer a uniquely human trait. A new study proves AI is now performing in the top percentile for originality and fluidity of idea-generation. In recent months you will have spotted a spate of brave

McDonald’s has kicked off summer with a fun new campaign via sports & entertainment agency Gemba.

The Australian Forest Products Association (AFPA) has set out a bold plan to get one billion new trees planted across the nation by 2030, in a new campaign via Galore. It is a little-known yet increasingly pressing fact that Australia is on the cusp of a serious nationwide shortage of locally

How exactly does a world-famous cricketing hero and a Hollywood movie star wind up appearing in the same shaving commercial? It’s a fair question. The story behind the new Gillette spot can be traced back to April 2021, when the brand reached out to Havas Sports & Entertainment (HSE) to craft a

Asics inspires everyone to be like Olympians in latest campaign July 22, 2021 10:08 Asics has released a new campaign for the Olympics, Be Moved. The campaign was produced by creative production agency Chisel, which also produced the Asics women’s cricket shoes campaign. Part of the campaign is a longer-form video, seen below, which will be promoted digitally. The 30-second spot will premiere on Channel Seven in the lead up to and during the Olympic period. The just over one minute film high...

July 22 2021, 9:57 am | BY Ricki Green | No Comments Sports apparel brand and proud apparel and footwear partner of the Australian Olympic Committee ASICS has released its Australian Olympic campaign, ‘Be Moved’ in time for the Tokyo 2020 Olympic Games. The campaign was produced by creative agency Chisel.   ‘Be Moved’ features 4-time Olympic swimmer, Cate Campbell; Javelin World Champion, Kelsey-Lee Barber; Commonwealth Games High Jump Champion, Brandon Starc; renowned Field Hoc...

May 12 2021, 11:01 am | BY Ricki Green | No Comments GSK Voltaren, the Western Sydney Wanderers FC and emerging creative production agency CHISEL have partnered to tackle how “grumpiness” (read: muscle pain) often goes untreated among men of a certain age.   According to CHISEL’s co-founder and creative director Zak Kaczmarek, the new spot came about when GSK Voltaren, as one of the major sponsors of the Western Sydney Wanderers FC, approached the creative production agency with a...