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In-game advertising goes mainstream | Mobile Marketing Magazine

Adverty’s Alex Ginn outlines why the mobile marketing industry should celebrate an increased focus on Gaming from the major holding groups.  The news that Publicis Groupe has launched a specialist gaming division – Publicis Play – provides further proof, if it were needed, that the media industry is finally waking up to the power of gaming. The new proposition aims to offer advertisers the right creative, media and production opportunities for marketing within games and eSports, with key...
United Kingdom Euan Jarvie Adverty Alex Ginn Nick Sperrin Alex Ginn Publicis Groupe

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