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Nihar Naturals looks to shine a new way with Alia Bhatt

Marico CMO Awasthi explains why it chose Bhatt, its market strategy, and why it is betting big on TV.

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Marico s Nihar signs Alia Bhatt as brand ambassador

The company said it has, in the past ,had campaigns like ‘Kaale, Ghane, Lambe Baal’ and the aim of this television commercial is to maintain the essence of the brand without reinventing its identity.

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India @75: Dia Kirpalani on campaigns that sought to effect societal change

India @75: Dia Kirpalani on campaigns that sought to effect societal change
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