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Nihar Naturals looks to shine a new way with Alia Bhatt

Marico CMO Awasthi explains why it chose Bhatt, its market strategy, and why it is betting big on TV.

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Why Marico roped in Alia Bhatt for Nihar Naturals after 13-year-long association with Vidya Balan: Best Media Info

Best Media Info: Somasree Bose Awasthi, the Chief Marketing Officer of Marico, stated the reasons for the brand roping in Alia Bhatt as brand ambassador for ‘Nihar Naturals’ after more than a decade-long associati| Marketing News

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