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Velocity Frequent Flyer launches new brand positioning, program initiatives and 'Velocity means fast' creative platform via Special

Velocity Frequent Flyer, partnering with Special Australia has ushered in a new era with the announcement of its new brand positioning with a series of major initiatives to evolve its program offering, alongside a new platform, new logo and its first brand campaign in over five years.
New South Wales Sarah Nichols Aston Sean Wilkinson Laura Grimshaw Hannah Mccowatt Sonia Ebrington Emma King

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ANZ encourages Australians to become 'Financial Wellbeings' in new brand campaign via Special – Campaign Brief

ANZ has today launched its new brand platform, encouraging all Australians to become ‘Financial Wellbeings’ via Special. The new integrated campaign humanises financial wellbeing by profiling a series of everyday Australians who have a passion for savings - called ‘Financial Wellbeings’. By
Kim Stockdale Rebecca Stambanis Brendan Dodd Kaitlin Despott Georgina Debenham Jason Cheung

Chatime launches an ode to odd in latest campaign 'Satisfy your strange' via Special – Campaign Brief

Chatime, Australia's leading bubble tea franchise, is inspiring and rewarding young Australians for ‘satisfying their strange’ with a new brand platform and innovative AR campaign, created with Special.
New South Wales Satisfyyourstrange Tiktok Dave Hartmann Jeff Seeff Joel Grunstein Julian Schreiber Tom Martin Sonia Ebrington

Weet-Bix aims to inspire next generation of Australians to 'Feed the Belief'

May 24, 2021 10:58 Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations. The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement. Sanitarium Health Food Company head of...
City Of United Kingdom Carlos Zalapa Nick Kelly Celine Dinant Sarah Mckie

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