It took Nissan quite a while to honor its role as an electrification pioneer. Despite being the first brand to present a modern mass-market electric car – the LEAF – the company failed to deliver new ones to expand the EV lineup. That will change thanks to Ambition 2030, the company’s strategic plan toward electrification.
Nissan Motor unveiled Nissan Ambition 2030, the company’s new long-term vision for empowering mobility and beyond. With this vision, Nissan wants to deliver strategic value by empowering journeys offering confident, exciting, and more integrated experiences to customers, and through collaborations, empower society to build a smart ecosystem with integrated mobility..