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Nike Touts Payback From Consumer Direct Acceleration Strategy

“As I said before, and I'll say again, these are times when strong brands can get stronger, and that's what Nike did this past year,” said John Donahoe, Nike’s president and CEO, at the company’s 41st annual meeting. He attributed much of the gains to progress coming from its Consumer Direct Acceleration strategy.
United States John Donahoe Heidi Oneill Consumer Direct Acceleration Consumer Direct Offense North America

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