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Twitter X Rebrand: Why the Blue Twitter Bird Worked Until it Didn t

Marketing and social media experts explain the iconic logo’s impact on the web and why Elon Musk may have no choice but to change it.

Martin gresserYakov bartLarry birdAmy peiNortheastern university damore mckim school of businessMatthew modoono northeastern universityMckim school of businessElon muskNortheastern universityAssociate professorD amore mckim schoolBlue bird

The brand became the verb Why the blue Twitter bird worked, until it didn t

The brand became the verb Why the blue Twitter bird worked, until it didn t
techxplore.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techxplore.com Daily Mail and Mail on Sunday newspapers.

Larry birdAmy peiYakov bartMartin gresserNortheastern university damore mckim school of businessMatthew modoono northeastern universityNortheastern universityElon muskD amore mckim schoolBlue bird

Bridging global cultures his way

Learn how Nico Nava, a first-generation immigrant and D'Amore McKim '22 graduate, has made a specialty of bridging global cultures.

Krung thep mahanakhonUnited kingdomUnited statesLos angelesStanley tucciRavi sarathySidaporn tongsoontorn pamSally rooneyNigel kiplingMeryl streep anna wintourAngela ponceKatrina dimarananDamore mckimNico navaNortheastern university damore mckim school of businessInternational field study