Yakov Bart News Today

Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit.

Anything Taylor Swift touches leads to a consumption boost. Will the NFL and others benefit from her presence at the Super Bowl?

With the rise of AI image generation, making virtual social media influencers has gotten increasingly easier, and companies are cashing in.

Boycotts against Starbucks and McDonalds over the Israel-Hamas conflict stir global ethical debates.

Whether voting with your wallet through boycotts is powerful or not might come down to brands, not consumers, says a marketing expert.

CHAPEL HILL - The #MeToo Movement has increased scrutiny on companies and amplified attention on gender inequality and sexual harassment in the workplace. It has pushed companies to publicly reckon with misconduct, and even organizations that do not face specific allegations have had to respond to mounting external pressure to address gender inequality. Societal pressure

A marketing expert says retailers have held Black Friday sales for weeks already as part of a post-COVID holiday marketing strategy.

Taylor Swift’s recent boost to voter registration (and to Travis Kelce) depicts the transcendent nature of her stardom.

Due to inflation, streaming services have substantially raised rates, but will customers continue to stay loyal?

Marketing and social media experts explain the iconic logo’s impact on the web and why Elon Musk may have no choice but to change it.