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Meanwhile, Instagram is expanding its Close Friends feature beyond Stories and Notes to feed posts and Reels.

Instagram head Adam Mosseri said that the company is “exploring this as a new control for people and a way for businesses and creators to get discovered”.

Instagram head Adam Mosseri gave a brief demonstration of how the new feature will work in a video shared to his broadcast channel.

By increasing Reels' length to 10 minutes, it moves closer to YouTube videos, but not as far as short-term video rival TikTok, which already offers more time to record videos.

Creators will now be able to see what the top trending topics and hashtags are on Reels.

According to TechCrunch, Instagram has also confirmed the development of this feature.

The new Quiet mode on Instagram is aimed to help people focus and to encourage people to set boundaries.

The new Instagram features will soon be available to the creators.

Maksim from Dancing With the Stars is still trying to get out of Ukraine

Maksim from Dancing With the Stars is still trying to get out of Ukraine