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August 14, 2023
We at Britannia got to know about the use of generative AI only when we saw the film: Amit Doshi
May 9, 2022
A year on year price analysis shows that the all-India average retail price of wheat flour has grown 9.15 per cent in the last one year.
May 26, 2021
May 25 2021 Britannia Industries (Britannia) that holds 30% of the organised biscuit market in India, is aggrieved by a relatively new competitor, ITC Ltd’s (ITC) use of digestive biscuit packaging sold under the brand name ‘Sunfeast Farmlite’. The trade dress and packaging of two variants of digestive biscuits sold by ITC were disputed before the Delhi High Court. The product packaging of rival brands is appended below. The court noted that the dispute between ‘...
December 10, 2020
Shifts in consumer behaviour here to stay: Varun Berry, Britannia MD SECTIONS Share Synopsis “Consumers who bought staples on e-commerce including many first time buyers - most of them intend to stay there. So shopping for brands is going to change substantially,” Berry said. He said while some of the changes in consumption are temporary, a lot of them will stick. In addition to e-commerce, what also happened was shortening of supply chains, Berry said. 2,997,367.0 NEW DELHI: Consumer beha...