Objective Based Advertising News Today

8 Campaign Outcomes and the LinkedIn Strategies to Get There Determine which objectives lead to which outcomes I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the story. This makes sense—it tends to be much easier to chart a path when you know exactly where you’re going.  This was largely the impetus behind the redesigned Objective-Based Advertising (OBA) experience in LinkedIn Campaign Manager. You begin wi...