E-commerce leads in influencer marketing spending with 27%, followed by FMCG: Report, ET Retail
From tracing the genesis of influencer marketing to delving into the psychology underpinning consumer behavior and from analysing the total market size to examining compelling case studies, the report comprehensively illuminates key trends, challenges, and opportunities within the creator economy.
Ritesh Ujjwal Sreeram Reddy Vanga Decoding Influence Creator Economy Reddy Vanga Influencer Marketing Report
Source: indiatimes.com