Olaf Kopp News Today

Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.

Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.

Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.

Here's how SEO can be integrated within an organization to inform other departments and get the best business results.

Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022.

E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.

Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here.

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.

Some folks in the SEO community have been asking if the last core update, the September 2022 core update, has been slower to roll out in some specific countries than in other countries. John Mueller of Google replied with his

The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.