Local owners of Swisse and Noisy Beast part ways
April 24, 2021 12:30
Less than three years after it announced that it had been wholly acquired by Swisse Wellness, integrated agency Noisy Beast has completed a management buyout from the H&H Group (owners of Swisse and Biostime in Australia) to become fully independent.
Prior to the Swisse Wellness buyout, Noisy Beast had developed the ambassador and media alignment strategy that was then used to launch the brand in Europe, Asia and the US.
Noisy Beast managing director, David Brown, said it was time for both the group and agency to move in different directions.
Outbrain follows Taboola to list on NYSE
April 23, 2021 8:55
Content marketing platform Outbrain is gearing up for an initial public offering on the New York Stock Exchange (NYSE), rumoured to be worth US$2 billion.
The number of shares to be offered and the price range for the proposed offering have not yet been determined, according to a statement by the New York- head quartered company, which was founded in Israel in 2006.
Outbrain is following the steps of rival platform Taboola, which it was in discussions with last year to merge with, but things came to a halt just weeks before the expected deal date.
Tassie Tourism moves media account to Starcom
April 22, 2021 10:07
Starcom’s remit will include a focus on domestic travellers as well as planning for the returning international travellers. Starcom is part of Publicis Groupe.
Tourism Tasmania chief marketing officer, Emma Terry, said: “We’re excited to embark on this
partnership with the Starcom team who bring a wealth of experience in executing effective media
solutions with data-driven precision. Starcom’s approach as the Human Experience agency is a
natural fit with Tourism Tasmania’s brand promise and we look forward to working together to find
innovative ways to continue telling Tasmania’s story.”
Pureprofile continues double digit revenue growth in latest financials
April 22, 2021 4:33
ASX-listed consumer research, data and insights company, Pureprofile, has reported revenues for the first three months of 2021 hit $7.1 million, a 25% increases on the corresponding period in 2020.
The results come less than 12 months since Martin Filz took over the helm of the business from Nic Jones.
Martin Filz
The latest results come after a bumper Q2 FY2021, which saw the company post a 26% increase in revenue of $8.2 million. The double digit increases are a stark turn around compared to the late 2019 results, which saw the company post a loss of $5.368 million for the six months to 31 December 2019.
Ad fraud and brand risk up in H2 2020, says IAS
April 21, 2021 10:49
Integral Ad Science (IAS) has disclosed new data showing that Australia witnessed an increase in ad fraud on desktop video, reporting an optimised against-ad-fraud rate of 1.6% for H2 2020, twice the average rate a year earlier. The worldwide optimised desktop video ad fraud rate was 0.8% for the same period.
According to Jessica Miles, country manager ANZ at Integral Ad Science, this rate of 1.6% is still relatively small, especially when compared to the worldwide non-optimised rate of 5.6%, “which is why we do not advocate alarm over the results despite the increase”.