Cartology extends reach for clients to external media channels
April 7, 2021 9:59
Woolworths Group’s retail media business Cartology is expanding again, adding new products, solutions and talent.
Following the creation of its own activation team, Cartology has expanded its media offering, integrating external media channels with its established in-store and online media products, as flagged by managing director Mike Tyquin in late 2020.
The new targeting and integration products extend to media channels outside Woolworths’ own ecosystem. The new offering builds on existing opportunities to activate against customer segments on Woolworth Group platforms that include in-store and digital assets, to further incorporate broader social media, on-demand broadcast video and digital display.
Finder expands presence in Asia, plans for global app roll-out mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Sunshine Coast to launch NZ-targeted campaigns from tomorrow
April 6, 2021 3:35
Visit Sunshine Coast is looking to capitalise on the upcoming Australia and New Zealand quarantine-free travel arrangement with strategies and activities for its re-entry into the New Zealand market to commence from tomorrow.
Over the coming months, Visit Sunshine Coast will also roll-out an industry development program “Restart-New Zealand”, which will comprise mentoring and a set of workshops to assist Sunshine Coast operators to maximise opportunities from the New Zealand market.
Prior to the pandemic, New Zealand was our number one international market with 84,000 annual visitors, 650,000 room nights, and an economic value of $110 million.
Tourism and Air NZ set to capitalise on Aussie demand as bubble launches
April 6, 2021 3:10
The New Zealand and Australian Governments have confirmed a quarantine-free travel arrangement will commence on 19 April, meaning Australians will be able to visit New Zealand without undertaking managed isolation.
Following the announcement, Tourism New Zealand is planning activity to increase visitation and leverage the pent-up demand and desire to travel.
“Tourism New Zealand has been working hard to keep Aotearoa top of mind for Australian visitors over the last year,” said interim chief executive René de Monchy. “We will need to work even harder to convert this into bookings.”
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