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News Media Code passes senate in final hours of sitting
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Woolies digital, loyalty and ecom strategy delivering results in H1 FY21
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New online safety bill to extend reach and powers of commissioner
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McGrath appoints Neo to lead search and performance marketing
February 23, 2021 9:06
McGrath Estate Agents has appointed GroupM’s specialist performance marketing and SEO agency, Neo Media World (Neo), following a competitive pitch. GroupM is a division of WPP AUNZ.
The agency will provide the real estate platform with SEO consulting services including technical strategy, content, data strategy and local search, as well as digital media strategy, planning, buying, measurement and optimisation services with a focus on current and emerging digital and social platforms.
Neo Australia General Manager, Daniel Benton, said Neo would drive the “further evolution” of McGrath’s performance marketing programmes.
MediaCom promotes Nick Thomas to national head of investment
February 23, 2021 11:05
WPP AUNZ agency MediaCom has today announced the promotion of Nick Thomas, currently head of marketplace, to national head of investment.
Thomas will report directly into CEO Willie Pang, and will work closely with Clare Butterworth, who was recently appointed interim general manager of investment in lieu of a replacement for chief investment officer Nicola Lewis being appointed.
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As national head of investment, Thomas will sit on the executive committee and will oversee all of MediaCom’s investment activity nationally. His new remit will now include partnering closely with Minsun Collier, the agency’s national head of digital. He will also be responsible for driving the agency product, talent, and culture.