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Digital platforms sign up for new code to manage online misinformation
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Priceline Pharmacy launches new campaign focused on improving health
February 19, 2021 11:03
Priceline Pharmacy has launched a campaign in conjunction with The Haus, Humann Communications
and Banter working alongside Whippet and PHD following research on important insights into the health issues concerning Australians.
The campaign includes experiential, Out-Of-Home (OOH), earned media and social.
Prior to the campaign, Priceline undertook an extensive research project analysing 755,778 health checks that took place on 273-medical grade Health Stations around the country in Priceline and Priceline Pharmacy stores between November 2018 to October 2020.
Key findings from the report will be promoted through outdoor advertising, with localised data from states and capital cities used to create OOH creative. Priceline Pharmacy will also be launching its Care-a-van, a mobile health check on wheels that will tour the country offering free health checks.
TTC and Grin Creative partner to launch new travel publication
February 18, 2021 3:09
Despite the current international and in some cases domestic travel restrictions Creative agency Grin Creative, has partnered with international travel group, The Travel Corporation (TTC), to launch a new quarterly travel publication: Arrived.
Arrived magazine that will be distributed to TTC’s database of more than two million travellers across its 40 brands globally. TTC is home to popular travel outlets such as AATKings, Contiki, Haggis and Thompsons. The publication is also available online.
TTC global CEO Brett Tollman said: “There’s no denying travel has changed, but our need to travel has not. Avid travellers want to be inspired with travel experiences that are authentic and connect them deeply with people and places. That’s what this magazine gives them. Ideas for rich experiences so they can travel with purpose.”
DesignStudio appoints David Storey to lead APAC region
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Starcom Melbourne adds Verity Martin and four new account coordinators
February 17, 2021 9:41
Starcom Melbourne has made a number of new hires to its business and account management team.
New joiner Verity Martin (nee Goold) has joined Starcom as business director for the Ego Pharmaceuticals, Alcon, Metricon and Red Energy accounts. Martin was previously a client partner at Vizeum, and more recently iProspect where she worked across clients including BMW, Kathmandu and MYOB. She has also previously worked at Starcom Melbourne as an account executive.
Martin
Also joining the Melbourne office are Thomas Ho, Bianca Jones and Daniella Sinni who come in as account coordinators; and Ashlee Read as a digital executive. The appointments follow the hire of Roger Lintzeris at the end of last year, charged with leading strategy in the Melbourne market.
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