CNNW The July 5, 2024
[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand-- developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and its exc...
Source: archive.org