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Open Strategy and Design will support positioning, brand design, packaging and launch campaign of the brand Ruani.

HUL’s ‘Smart Fill’ machine takes on refill pouches, zero waste stores… Share Via: … But how likely will it change consumer behaviour? Will the eco-friendly ‘woke’ citizen go the extra mile? After years of relying on refill pouches, ‘kirana’ stores and zero waste businesses, consumers finally have a more eco-friendly alternative to buying Hindustan Unilever (HUL) products. HUL has launched an initiative, called a ‘Smart Fill’ machine. It is ...

Mumbai: Open Strategy and Design, the Mumbai-based independent brand design consultancy has become the only Indian design agency to win at the prestigious Dieline Packaging Awards 2021, a global award platform that recognises the best in packaging design from across the world. Their work for Unsaid Library, a precious gifting brand based in Europe won the award in the Luxury

Design builds long-term brand value. It also has the unique ability to make a brand world class from day one. All it needs is a person with a big idea and the intent to create an authentically exciting brand

Photo by Mark de Jong on Unsplash A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder.   A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female ge...