Usage-Based Pricing Replacing Software Subscription Model, Execs Say
Zuora This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The subscription pricing model is fading out, and usage pricing is the "next wave," execs say. The model better aligns companies and their customers, execs from Twilio, Snowflake, and Zuora say. But there are risks, including fluctuating revenue and overdependence on demand. The shift away from buying boxed software toward s...
United States Openview Kalevar Doug Merritt Khozema Shipchandler Sanjiv Kalevar Jeanne Dewitt Grosser
Source: businessinsider.com