Masottina aims to balance sales volume with value
At this year's Vinitaly, Masottina marketing manager Federico Dal Bianco spoke with db about the premiumisation of the Prosecco category, and why it's important to not lose sight of what consumers want.
Masottina Conegliano Valdobbiadene Federico Dal Bianco Dal Bianco Opera Wine Extra Dry Conegliano Valdobbiadene
Source: thedrinksbusiness.com