MarTech's marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
Source: martech.org
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Did the Martech Predictions for 2021 Come True?
Bravo to anyone brave enough to make marketing predictions during the unpredictable days and months of the last few years. Let's see how they did.
United Kingdom Michael Georgiou David Raab Mark Zuckerberg Martech Alliance Does Size Matter With Martech
Source: cmswire.com
Yes, it's martech, Facebook ads outage: Tuesday's daily brief
https://searchengineland.com/figz/wp-content/seloads/2021/02/facebook-ads-deliery-outage.png If you noticed huge drops in your Facebook Ads traffic and conversions, it was due to a delivery outage over the weekend. The social media platform saw major disruptions in ad delivery starting February 18 and only resolved the issue yesterday. Most search marketers reported that only their Instagram Story campaigns remained unaffected in the outage. Why we care. When asked for comment, Facebook sent us...
Source: marketingland.com