Optimisation Strategy News Today

In the midst of a rapidly changing world marked by global shifts, inflationary pressures, and ongoing conflicts, the importance of productivity and competitiveness has never been more pronounced. ...

Leveraging content creators or social media influencers or celebrities by utilising their brand association for the purpose of branding and positioning to maximise s...

Mobile original equipment manufacturer (OEM) inventory is rapidly increasing, with a year-over-year growth of 3.8 per cent, and with shipments expected to reach 1.43 billion by the end of 2022. Within this space, brands such as Vivo, Samsung, Huawei, Xiaomi, and Oppo (which includes Realme and OnePlus) occupied 52 per cent of the global smartphone market share as of Q1 2022.